“The successful man will profit from his mistakes and try again in a different way.” - Dale Carnegie
Information Technology has shown this different way and inspired th
e business growth and has become explicitly interwoven with strategic business to innovate new lanes of success stories. A robust IT infrastructure can make positive and quantifiable differences in business performances. Higher IT capability is directly proportional to higher revenue growth. Productive employees are key determinant of achieving superior productivity. IT fuels up the efficiency and productivity of the employees as well as the managers which leads to 23 percent higher revenue per employee than its peers. A positive role that Information Technology plays in enterprise growth is to enable enterprises to connect to new markets and respond to changes in the market faster. Buyer- set pricing and Auction-set prices with the help of online auctions and online seller bidding respectively lead to Cost Leadership by providing Lowest price guarantee by online price adjustment. Priceline.com, EBay.com are facilitating this process quite effectively. Increase in market share is influenced by online customer design , Customer online shipment tracking and E-Commerce.
e business growth and has become explicitly interwoven with strategic business to innovate new lanes of success stories. A robust IT infrastructure can make positive and quantifiable differences in business performances. Higher IT capability is directly proportional to higher revenue growth. Productive employees are key determinant of achieving superior productivity. IT fuels up the efficiency and productivity of the employees as well as the managers which leads to 23 percent higher revenue per employee than its peers. A positive role that Information Technology plays in enterprise growth is to enable enterprises to connect to new markets and respond to changes in the market faster. Buyer- set pricing and Auction-set prices with the help of online auctions and online seller bidding respectively lead to Cost Leadership by providing Lowest price guarantee by online price adjustment. Priceline.com, EBay.com are facilitating this process quite effectively. Increase in market share is influenced by online customer design , Customer online shipment tracking and E-Commerce. Innovative Strategic Information Systems like online discount stock trading, package and flight management and online full service customer systems provided by Federal Exp
ress or Amazon.com has rewarded them with Market Leadership. The global satellite network Merchandise ordering system in Wall – Mart has increased the global market for the organization. Alliances like Airborne Express/ Rentrak Corp. has increased their market share by online inventory management/ shipment tracking.Effective implementation of Information Technology has led to remarkable decline in the cost of synchronization that initiates concentrated business structure. Flexibility of Information Technology will enable to respond to the competitive forces by being able to respond to any specific information or communication requirement thus providing effective management of interdependence.
Contributed By:
Rik Das
Lecturer, IS
(Globsyn Business School)
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