Monday, May 31, 2010

Taming The Giant with Novelty

Which one is the world’s most valuable technology company based on market valuation? The answer that flashes in millions of minds is undoubtedly Microsoft. Unfortunately, this is the wrong answer. The population should bring in a paradigm shift in thinking while rating the topmost technology company. The correct answer is Apple. On 26th May,2010, Apple passed Microsoft to evolve as the leader based on market valuation.

People have started scratching their heads to discover the secret weapon of Apple that helped the company to surpass the software giant. If we observe carefully we may find out that Apple takes the time to explain things to the consumer that no other vendor bothers to do. This has played a key role in the success story. During the launching of Apple I- Pod , the tight synchronization with ITunes and FireWire support in speedy transfer has differentiated it from the existing MP3 players in the market. Apple has concentrated on conceptual marketing with simple tagline for iPod “1,000 songs in your pocket” that moved the mass.

Started with a smaller base Apple has continually dazzled the market with new things like iPod, iPhone, iPad. Traders seems to be somewhat bore with Windows and MS Office inspite of its billion dollar revenue. Traders may be considering Microsoft products as old business. On the contrary Apple built a lot of successful new businesses. The new addition in Apple’s success story is iPad which is somewhat in between phones and computers. Most consumers will easily understand the key features.

The Apple story once again proves that there is nothing permanent except change. Apple has converted their retail effort to practical laboratories where people can have easily accessible hands on classroom. Apple has succeeded where others failed miserably due to its novelty and uniqueness. The magic of education has driven the current success of Apple and has crowned it as the world leader.

Contributed By:
Rik Das
(Globsyn Business School)

Image Source: